Apple | Fly Market
Directed by Oscar winner Daniel Kwan. Still the best director I’ve ever worked with this side of entertainment. Team: Carlyle Garrick and David Jung.
During the middle of the shoot there was a 7.2 magnitude earthquake outside Mexico City. I pretended not to be scared... until the entire street started moving. Anyways — here's the advertisement we almost died for.
In addition to broadcast we were created quick pre-roll to convey the speed of Apple Pay.